Roles we place
Marketing
Marketers who build the brand, marketers who bring in demand, and marketers who do both.
The roles
Marketing roles we place
We group them by intent: what the marketer is hired to do for the ICP, the customers a business most wants to win.
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Above the line (ATL)
Making the ICP think of the brand first, so prospects already know the company when sales calls.
- Brand Managers and Heads of Brand
- Communications and PR Managers
- Content, Creative and Video Leads
- Social Media Managers
- Events Managers
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Through the line (TTL)
Campaigns that build the brand and bring in demand.
- Marketing Managers and Heads of Marketing, B2B and consumer
- Campaign Managers
- Product Marketing Managers
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Below the line (BTL)
Reaching the ICP when they are ready to buy, and handing qualified leads to sales.
- Demand Generation Managers
- Paid Media and Performance Marketers
- SEO Specialists
- ABM Managers
- CRM, Email and Marketing Automation Specialists
Outside the three groups
We also place Ecommerce Trading and Commercial Managers, and Growth Analysts and Revenue Operations.
Trade, shopper and field marketing
These sit on our FMCG page, where Brand Managers also appear. FMCG Marketing & Commercial roles
From agency to in-house
We recruit paid media and SEO specialists with agency experience for in-house teams.
How we assess marketers
On what they are hired to do, not on their job title
We assess marketers as we assess salespeople, on the work behind the title. We look at three things.
Their part of the buyer's journey
Reaching the ICP before they are looking, when they are ready to buy, or both.
What they have done before
The campaigns and channels behind the job title, and who they were for.
The numbers they talk about
Reach, share of voice and brand sentiment for ATL; results across brand and pipeline for TTL; cost per lead, CAC, ROAS, conversion rates and pipeline for BTL.
If you are hiring
Tell us what the role is for: building the brand, bringing in demand, or both. We look for people who have done that job, not just held the title.
If you are looking
Have your answers ready: which part of the buyer's journey you work on, what you have done, and the numbers that show it.
Who hires for them
The sectors we recruit for
Each one links to its sector page.
Seniority
From Communications Executive to Marketing Director
We assess seniority carefully, so every introduction is pitched at the right level for the role and the person.
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Specialists
- Communications and PR Executives
- Social Media Executives
- Events Executives
- Paid Media and SEO Executives
- ABM and CRM Executives
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Senior specialists
- Product Marketing Managers
- Brand and Campaign Managers
- Communications and PR Managers
- Demand Generation and ABM Managers
- Paid Media, SEO and CRM Managers
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Team leads, managers and heads of function
- Marketing Managers
- Heads of Brand
- Content, Creative and Video Leads
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Commercial leaders
- Heads of Marketing
- Marketing Directors
- Commercial Directors
For candidates
Looking for a marketing role?
Send us your CV, or see the live roles on our Jobs page.
Talk to us
Hiring a marketer in East Anglia?
Tell us what the role needs to deliver, and we will look for people who have done it.